What Happens Next: I think the biggest question collectors have right now about the Daytona (and with other high-value Rolex sport watches) is how exactly Rolex's new Certified Pre-Owned program will impact future pricing. We've already seen a few online listings pop up from the first Bucherer boutiques out of Europe to have access to Rolex's CPO program, and they're currently priced much higher than the watch's current market value. What exactly does that mean? It's hard to say right now.
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